Natridy — the factory behind the brand

Our story · Since 1996

30 years of building small appliances for global premium brands.

Natridy began in 2025. The factory behind it has built small appliances in Guangdong since 1996 — first under other brands' names, now under ours.

You are buying from the factory's own brand, not a listing.

The founders

Two people. One factory. Your appliance is built here.

Shaolong Lin

Shaolong Lin

Co-founder · CEO

Graduated top of his class at Columbia University. Worked in Finance for couple years before leaving the industry to build Natridy with Johnny.

He runs the machines at home, with a four-year-old in the kitchen. That is the bar a product has to clear before it carries this name.

Johnny Pan

Johnny Pan

Co-founder · CTO

Johnny grew up in Seewill, the Zhongshan factory his family built. After a degree in the US, he came home to engineer products there.

Natridy machines are designed in that plant and built on those lines, with the factory team he leads.

Fast facts

Factory founded1996 Shunde, China
Industrial park1.4M sq ft Zhongshan, opened 2023
A team ofAbout 400 people, 30+ of them in R&D
Appliances from this factory in5 million homes worldwide, under many brand names

The same plant. Our name on the box.

For 30 years this plant shipped under other brands. Natridy is its own consumer brand.

Seewill Intelligent Technology, Zhongshan, China. ISO 9001 certified since 2005. We build the motors as well as the machines. About 40 brand partners.

The store you buy from is run by Natridy (HK) Home Appliances Co. Limited.

Natridy showroom, Zhongshan

How it's made

Eight lines. Motors wound here. Every machine tested.

Test lab · Zhongshan

Test lab · Zhongshan

Drop, salt-spray and climate chambers.

New designs go through the factory lab before they go on the line.

Aging test

Aging test

Every finished machine runs before it ships.

Each unit gets a function check and an aging run on the line.

Motor winding · 15,000 a day

Motor winding · 15,000 a day

We build the motors, not just the machines.

Copper wound, assembled and aged on our own line.

Injection moulding · 36 machines

Injection moulding · 36 machines

Housings moulded in the same park.

Not bought in from another supplier.

200,000+ kitchens have this composter.

We have built home appliances since 1996 — five million homes own something we made. This one carries our name.

Natridy Electric Composter in a brick-walled kitchen with a farmhouse sink.
Natridy Electric Composter on a white island kitchen with woven leather stools.
Natridy Electric Composter on a granite island beside a stainless refrigerator.
Natridy Electric Composter on a marble island under a white and wood hood.
Natridy Electric Composter beside a gas range in a green kitchen with terracotta tile.